The Race to Zero: You Get What You Pay For

We continue to see quick service restaurants and small box retail stores experiment with the inexpensive lines of cameras and video surveillance equipment that are flooding the market. What looks good on day one of installation, falters or fails six months later. Most of these systems come with a one- or two-year warranty, but the owner has to uninstall the camera on the server and ship it elsewhere for repair or replacement. After two to three weeks, the camera is returned and has to be reinstalled.


Businesses are finding that they are sending equipment for repairs, not just once, but several times over the life of the camera. For the time it takes to return the cameras, there is no security in the store. These organizations are learning that low-cost products lack the quality that they have come to expect from full-featured solutions. The $1000 that they saved up front is spent many times over in repairs during the five year life of the solution.


A Better Investment

In reality, a commercial grade system installed by a professional integrator is a better investment than lower cost/lower quality equipment, especially when you can get the five-year product warranty and maintenance agreement that total surveillance companies offer. Before ordering that system online or running out to that big box warehouse store, stop and consider the total cost of ownership and the value of a professional partnership as you plan for the safety and security of your business.


ITech Digital is an expert in selecting top quality equipment that will integrate with your existing system. All of our equipment is installed by our tech specialists and come with long-term warranties and maintenance agreements. Our tech support staff monitors the health of your system, recommends updates and is available for questions 24/7.



Mark Nazarenus
Mark Nazarenus is the President of ITech Digital. Mark is an experienced security professional that partners with organizations across the nation to design custom security solutions for industries like retail, restaurants, warehouse and commercial buildings, K-12 schools and colleges.
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