Why Combining Video with Business Intelligence Creates Actionable Business Insights

 

The latest innovations in security aren’t improved device features. The real innovation is software integration that combines the video data collected by your Video Surveillance System with other data files within your business. The combined data can then be presented in reports, a dashboard or video clips that gives you actionable business insights and a visual audit trail.


A picture is worth a thousand words, but video is worth ten thousand.

Organizations track a lot of different data points that tell them how the business and their employees are performing. One of the things organizations are trying to detect is exceptions. These are anomalies in the data that indicate something is different from what is normally expected.

 

For example, say that your data showed that there were 18 returns/refunds in a shift, yet the number of returns/refunds in a typical shift is five. This is unusual. When this point of sale (POS) data is combined with video surveillance, it's discovered that nine of the returns were done by a single employee and that there were no customers at the cash register while the transaction took place. Now the manager has detailed clarity about the incident and can take action to resolve the situation.

 

Business Intelligence software combined with video surveillance can provide several value-adds for the business owner or facility administrator:

 

  1. Focused reports and dashboards that highlight critical KPIs
  2. Videos associated with KPIs and exceptions
  3. Immediate response to security and safety threats within building or business
  4. Opportunities to compare data across locations to find exceptions and implement best practices.  

 

Shrink reduction, virtual patrols, people counting, queue management…every business has a reason to integrate video surveillance and business intelligence to run their operations more effectively. To help you imagine the solutions that are possible when you integrate video with business intelligence, download our latest white paper



 

Doug Jones
ITech Digital offers experienced security professionals who partner with organizations across the nation to design custom security solutions for industries like retail, restaurants, and commercial properties.
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What can Business Intelligence do for my organization?
Software integration that combines video data with other collected data gives you actionable business insights and a visual audit trail. With relevant case studies, this in-depth article illustrates how valuable integration will be to the future of your organization.
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