Create, protect, and enhance your restaurant business.
If you are in the restaurant business, it’s a good place to be right now. According to the National Restaurant Survey Association, the restaurant industry has annual sales of $632 billion. With an average daily sale of $1.7 billion in 2012, the industry is surely booming.
Here are a few easy-to-adopt/feasible tips to create, protect, and enhance your restaurant business:
“Gifts”
It takes 25% more time, effort and cost in attracting new customers than in retaining old ones. Some ideas include attractive discounts, free drinks/dessert of the day, and providing daily deals like Groupon coupons and Living Social to your regular customers. 46% of restaurateurs have benefited using these deals by providing small “gifts” on special occasions to their customers.
Who’s Your Best Customer?
Make use of your reservation database/records to learn more about your customers. Focusing on regulars is a sure way to trigger repeat and add-on business as they are a resourceful and cost effective means of word-of-mouth advertising and referrals.
Exploit social media
Sending newsletters via email to all regular customers, providing useful info through frequent updates on your Facebook page, or easy recipes on Pinterest/Twitter are effective/low cost methods to create good visibility for your business.
Protect your assets
To ensure that your restaurant is safe from theft, pilferage and damage, invest in high-tech security cameras that will not only help you keep a close eye on security and provide protection for a your biggest asset – your business.
iTech Digital offers high-end i2i video surveillance cameras to help you prevent losses from theft, ensure greater protection, and provide your clients with better safety and security.