5 Ways To Use Video Surveillance To Improve Your Business

Contrary to popular belief, video surveillance isn't just a preferred method of security. By incorporating analytics into video surveillance measures, business owners can get a clear picture of their stores in real-time. This information provides them a way to operate more efficiently and make smarter decisions about their businesses. In this article, ITech Digital discusses 5 ways that restaurant and store owners can use video surveillance analytics to improve their businesses.




1. Improve Daily Operations

By understanding how your customers move around your store with video analytics, you have the opportunity to improve traffic flow by optimizing the layout. You can also use data from video surveillance to see which areas of your store are being used the most and make sure that these areas are well-stocked and prepared to maximize the customer experience. Perhaps the most important use for video surveillance is keeping track of inventory. With video analytics, you can also see how long people stay in the store and wait in line at the register. This helps you avoid potential business disruptions.


2. Audit Signage and Employee Compliance

Ensure your employees are following all of the safety and security procedures that you have in place using video surveillance analytics. In addition, save your business time and money by performing spot remote spot checks and audits through video surveillance. For example, video can capture the placements of compliant signage without the need to send a person to each store for verification. This can help you avoid costly fines or penalties in addition to saving time and resources.


3. Reduce Shrink and Theft at the Register

By monitoring your store with video surveillance, you can catch anyone who tries to steal from your store. The placement of video cameras throughout your building also serves as a powerful deterrent for potential crime. Additionally, integrating video surveillance at POS terminals can greatly reduce fraudulent transactions, time card fraud, loyalty fraud, and more.


4. Enhance Customer Service

Video surveillance analytics allows you to understand how your customers interact with your store. Thus, you can make informed changes to improve the overall experience. Video surveillance provides important data such as the need to change the layout of your store, optimize product location, increase accessibility, and improve the availability of staff in high-traffic areas.


5. Make Better Decisions for Your Store's Future

Get a clear picture of what's going on in your business with video surveillance analytics. The information video analytics provides can help you make decisions about where to allocate resources, how to staff, what promotions to run, and how to improve your overall operations in the future. Deeper business insights result in optimized operations, improved customer service, and reduced cost. What restaurant or retailer couldn't benefit from that?


Video surveillance analytics can be a powerful tool for business owners. By using this technology, you can improve daily operations, increase compliance, reduce theft, improve customer service, and make better decisions about your business. If you're interested in using video surveillance analytics to improve your business, ITech Digital serves Indiana and the surrounding states in the Midwest. We also provide site surveys and installation across the entire U.S. Give us a call at (317) 567-6160 or contact us online and get your store running like a well-oiled machine!

ITech Digital
ITech Digital provides integrated security solutions such as video surveillance, access control, intrusion, fire, and business intelligence data and analytics. Our cutting edge technology combined with over 100 years of industry experience helps us to create and maintain results-driven integrated solutions for businesses such as restaurants, retail locations, hotels and hospitality, K-12 schools and universities, warehouses, and commercial buildings.
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